At HYPP, we believe playtime is where imagination begins and learning never stops.

We’re on a mission to transform the way India discovers toys and games — through technology, creativity, and a touch of magic.

Born out of the idea that finding the right toy shouldn’t be confusing, HYPP is an AI-powered discovery platform that helps you explore toys and games designed to match every child’s age, interest, and personality. Whether it’s for fun, learning, or gifting, HYPP makes it easy to find the perfect play companion.

For too long, toy shopping has been limited to guesswork and impulse buying. We’re changing that by curating toys that inspire curiosity, build skills, and spark joy — for kids and adults alike. From Montessori and educational toys to action figures, dolls, and musical instruments, we bring together a handpicked range of trusted Indian and international brands.